Programme - 9 June

Programme - June 9, 10

Programme

09:30 - 11:00

Session 01 - Content and Search engine strategy

  • How to create the right content?
  • How to get high rankings for your website with organic search?
  • Workshop on keywords for your business campaigns and how to make it work?
11:00 - 11:30

Tea Break

11:30 - 01:30

Session 02 - Social media for Tourism

  • How to use Instagram for product marketing.
  • How to use snap chat for attracting new markets and tourists.
  • Blogging - its importance today and how businesses can leverage it.
  • Workshop on how to use strength of Facebook - Future of storytelling
01:30 - 02:30

Lunch Break

02:30 - 4:00

Session 03 - Hotel Branding, positioning and distribution

  • How to get the best out of OTAs? For new and existing hotels
  • Role of OTA's in hotel marketing, its contribution and growth pattern.
  • Optimizing your hotels OTA strategy
04:00 - 04:30

Tea Break

04:30 - 5:30

Session 04 - Digital tools - the way forward

  • Digital payments - future of business and payments mechanism for tomorrow
  • WhatsApp - A free marketing tool to promote and market your business.
05:30 - 6:00

Session 05 - Online Destination Marketing

  • Creating the right marketing strategy for new source markets.
09:30 - 11:00

Session 06 - Online Tools

  • Art of destination story telling
  • Facebook live and YouTube - Opportunities in Video Marketing.
  • Workshop on how to use online resources for promoting websites
11:00 - 11:30

Tea Break

11:30 - 01:30

Session 07 - Revenue Management

  • Understanding revenue management and getting better in it
  • How to analyze your monthly online strategy for better conversions?
  • Direct bookings or OTA booking - which is better and why?
  • Workshop on how to plan the right OTA strategy
01:30 - 02:30

Lunch Break

02:30 - 4:00

Session 08 - Reviews - Importance and relevance

  • Reviews and online Reputation - How to get most out of REVIEW SITES
  • Importance of managing reviews on OTA's and responding to negative reviews.
  • How reviews are affecting our conversions today and its importance for the future.
04:00 - 04:30

Tea Break

04:30 - 5:30

Session 09 - Consumer behavior & Online reputation

  • How consumer behavior and needs have changed in the last few years - Case studies
  • Responding to reviews - how important is that?
05:30 - 6:00

Session 10 - Travel technology trends in future

  • A must for future - Digital in-house marketing divisions in hotels & tour companies.
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